“The private label program was designed for brokerages like Village Premier Collection that have built successful businesses on their own, but that will benefit from the resources of a larger platform,” Real president Sharran Srivatsaa said in a media release. “I’m excited to welcome Village Premier to Real and look forward to a long and beneficial partnership.”
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Village Premier brings $665 million in annual home sales across six states and the District of Columbia to Real’s platform. The minority-owned brokerage was founded by Cheri Benjamin, a US Air Force veteran, in 2013.
Since acquiring Village Premier in 2019, Benjamin has expanded the brokerage from 67 agents serving Atlanta to nearly 500 agents in multiple regions, including Florida, Maryland, North Carolina, South Carolina, Virginia, and Washington state.
“At Village Premier, our priority has been to build a community where every agent feels safe and is connected by a shared vision,” Benjamin said. “We believe in reaching down and pulling someone up, and that’s in complete alignment with how Real has built its business. It’s a culture that accepts differences, rewards collaboration over competition and where agents are given the ability to build profitable careers.”
