“This is another key moment in our evolution and the result of ongoing collaboration among our teams to optimize our operational platform,” Sieffert said in a Press release. “We see this as the precursor to our plan to break the reverse mortgage adoption barrier and make home equity a core component of a modern retirement.”
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Finance of America chief marketing officer Chris Moschner believes this rebranding will yield greater marketing efficiency and a more powerful market presence.
“Focusing our resources on a single Finance of America brand increases our marketing efficacy and enables us to create a recognizable and powerful brand in the market,” said Moschner. “We are preparing for an exciting path forward over the months and years ahead, and this is a necessary first step on that journey.”
The company said the unification marks the beginning of a broader branding strategy that is expected to fully launch with new branding and messaging in early 2025.
